Graphic Guidelines:
Publication Size:
11 x 17 tabloid
Ad Sizes - (inches)
1/8 pg: 5W X 3H
1/4 pg: 5W X 6.125H or 10.19W X 3H
1/3 pg: 5W X 9.2H or 7.6W X 6.125H
1/2 pg: 10.19W X 6.125 H or 5W X 15.75H
3/4 pg: 7.6W X 15.5H or 10.19W X 9.2H
Full pg: 10.19W X 15.75H
Acceptable electronic file formats and file requirements:
Quark Xpress, Adobe Illustrator EPS, Photoshop or Acrobat PDF (print optimized at
300 dpi w/fonts embedded)
All graphics must be at least 300 dpi and CMYK or Grayscale when applicable
Include postscript and screen fonts or convert to outlines, or flatten psd/tiff files
MS Word and Publisher are NOT acceptable file formats
Ad Content Guidelines:
We promote a "family" approach to advertising. It is the sole discretion of Healthy Times Newspaper to determine what is suitable content for ads- words and images. Sexually explicit, or graphics that are sexual in nature will not be permitted. This includes bare mid-drifts, bikini shots, breasts, etc. If you are unsure of whether your content meets our guidelines or would like examples of suitable content, please contact us.
Don’t have an ad to submit?
No Problem... we’ll build it for you!
We offer complete ad design for a nominal fee. Please contact your sales associate for details.
Editorial Guidelines:
What follows are some guidelines intended to help Healthy Times Newspaper columnists write editorial that is well formed and credible. The purpose of articles in Healthy Times Newspaper is to educate readers and add to your credibility by establishing you as a local subject matter expert. The length of your article is based on your ad size.
PLEASE DO NOT:
* Directly promote a specific product or business. This should be accomplished in your ad.
* Publish unverifiable stories. All claims made in articles need to be based on research or the personal experience of the writer. Case studies are a powerful way to educate and must be done in a way that doesn’t conflict with these guidelines.
* Tell people what you can do for them if they become your customer or client.
* Criticize any other person, product, service, or modality.
PLEASE DO:
* Educate. The primary focus of any Healthy Times article is to educate readers. Give credible information intended to expand their awareness and knowledge of a particular aspect of wellness. Use your expertise to teach people about something potentially valuable to them. Focus on giving readers something that will benefit them just for having read your column.
* Be reader-centered and objective. Put yourself in your reader's shoes and ask yourself if what you are writing sounds objective. Are you mentioning all of the options a reader has? Readers will appreciate openness, honesty and objectivity...and trust you more.
* Be specific. The more detail you provide, the more useful the column will be. Don't hold back information. Give freely of your expertise.
* Be practical. Give readers practical knowledge that will allow them to take some action to their benefit. Suggest specific things they can do to make improvements or where they might get more information on their own.
* Be original. Please don’t pull articles from the Internet to submit.
SUBMITTAL GUIDELINES:
* Up to 1000 words (depending on ad size)
* MS Word file email attachments or email text only
* Do not include graphics or images
USE OF YOUR ARTICLE:
Healthy Times does not guarantee that your article will be published.
Healthy Times reserves to the right to archive submitted articles on our website at www.healthytimesnewspaper.com. We may also publish your article in editions of Healthy Times in other territories. In all cases the author will receive credit.
EDITING:
Healthy Times may choose to edit articles for grammar, punctuation, word usage and general readability. We may make changes to submitted articles with or without advanced notice.
A FINAL NOTE:
Writing for Healthy Times is a way to give back something of value to the community. Let's not worry about promoting ourselves in our writing. People will make the connection and contact us of their own accord if we provide open and honest information intended to help them.
